Sixty-five years ago, in 1958, Arend van Laar opened his Verfhandel at Bankastraat 83. In 1987, his son Frits took over and in 2009, his grandson, Willem, the present owner. Willem talks with pride and love about his grandfather and his dad and the “verfhandel” they created. He speaks about how he grew up with the shop; how he always stopped in after school and whenever he could. “We lived upstairs. We still do,” he says with a smile. His little boy of seven also stops by after school, unknowingly preparing to follow in his great-grandpa’s, grandpa’s
and father’s footsteps!

When you talk to Willem van Laar, he tells you “Happy customers are our ambassadors. We don’t want one-time customers. We want customers who come back.” He has so much to tell about choices of color and paint and emphasizes the importance of visiting homes or businesses in order to give the best advice possible. He talks about combinations of colors, four colors of white, matching walls to floors, choosing a color that enhances paintings on a wall, even choosing a color to match a favorite cabinet.

It’s not surprising that many artists and interior designers are clients of Van Laar and that his customers are, in fact, “ambassadors.” He also emphasizes the use of what he calls “top mark”
products such as Farrow and Ball, Little Greene, the Paint and Paper Library as well De Vos and Sikkens. It’s certainly worth a trip to Van Laar whether you’re planning a little springtime touch up or, in fact, decorating a new home or office.

Dit artikel is afkomstig uit de ‘The Local Expat’ uitgebracht in April 2023.